![]() For instance, your call to action will be quite different for a sales post versus a post designed to build brand awareness and engagement. The kind of content you create will vary based on what you want it to achieve. Are you trying to drive people to your blog? Grow your following? Make sales through social commerce? Maybe all of the above? Now that you have a sense of what’s happening in your industry, you can start to set some goals for your social media content. You won’t necessarily want to jump on every trend that comes along, but you’ll spot some good digital content creation ideas that may help your content achieve greater engagement and wider reach. Social listening is a good way to get a sense of what’s happening in your industry, and what people are talking about when they talk about your business on social media.įinally, keep an eye on trending hashtags, topics, and audio. These will help you understand what’s already working for you, so that you can model this success.īut social changes fast, so you can’t limit your research to your owned accounts. If you already have a solid following on your social channels, you can start with your social media analytics. Sure, everything is content, but that doesn’t mean you can just post whatever you want on your social channels and call it a day.īefore you start creating content, you need to know what kind of content resonates with your audience, or your potential target audience. Do your researchĪny good process starts with research. Graphic design: Combining words and graphics into a meme, infographic, highlight cover, or any other visual that you use on social media.īonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.Video editing: Compiling clips into a finished product.This could involve professional equipment, but depending on your needs, it can also be done with a smartphone. Photography/videography: Capturing photos and/or video footage, like product shots or behind-the-scenes tours. ![]()
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